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LUCHA Tabaco - Gold Country!

Latinos Unidos Contra el Habito y Adiccion al Tabaco

In May 2018, HEC launched 'Lucha Tobaco' to partner with Latinos living in 14 Northern California counties to prevent and control tobacco use their community.

The project seeks to

  • increase Latino access to cessation programs
  • educate and engage Latinos in the movement toward smoke-free multi-unit housing
  • educate and engage Latinos in efforts to prohibit the sale and distribution of flavored tobacco products, and
  • bring together groups working on Latino health and well-being programs to assure a coordinated approach to tobacco prevention.
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