Join the movement to stop tobacco's influence in our region's Latino communities.

LUCHA Tabaco!

Latinos Unidos Contra el Habite y Adicion a Tabaco

Latinos United against the Habit and Addiction to Tobacco

LUCHA is a California tobacco tax-funded regional program lead by the Health Education Council.  LUCHA is dedicated to reducing health disparities among Latino communities in the Gold Country Region, which is comprised of 14 counties in the Greater Sacramento areas. 


M.E.T.A. Coalition

Movimiento en Contra de Tabaco Adiciones

Movement against Tobacco Addiction

M.E.T.A  is a coalition  of  diverse stakeholders and Latino leaders dedicated to reducing health disparities in Gold Country Latino communities through the reduction of tobacco use. M.E.T.A supports the work of LUCHA, the Gold Country  Regional Collaboration led by the Health Education Council.


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LUCHA partners with local tobacco control experts, Latino-oriented organizations, migrant clinics and behavioral health treatment programs, local governments, advocacy agencies, and community members to address three focus areas developed to reduce health disparities related to tobacco among Latinos.  These focus areas include:  promotion of cessation services, exposure to secondhand smoke in multi-unit housing, and protecting Hispanic youth from the dangers of flavored tobacco like e-cigarettes.

Using a collaborative approach, LUCHA actively brings the “Latino Voice,” into the development and implementation of tobacco prevention work in the region.  Together, we can end the burden of tobacco on Latino communities and improve health outcomes. 

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