LUCHA Tabaco - Gold Country!
Latinos Unidos Contra el Habito y Adiccion al Tabaco
Since 2018, HEC's 'LUCHA Tabaco' has partnered with Latinos living in 14 Northern California counties to prevent and control tobacco use their community.
The project seeks to
- increase Latino access to cessation programs
- educate and engage Latinos in the movement toward smoke-free multi-unit housing
- educate and engage Latinos in efforts to prohibit the sale and distribution of flavored tobacco products, and
- bring together groups working on Latino health and well-being programs to assure a coordinated approach to tobacco prevention.
LUCHA works to reduce tobacco-related disparities in the Latino community across a 14-county region in Northern California. Specially, the program aims to increase Latino access to and awareness of cessation programs and smoke-free multi-unit housing as well as to decrease access to flavored tobacco products.