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Tobacco Use Prevention

Wellness Education

LUCHA Tabaco - Gold Country!

Latinos Unidos Contra el Habito y Adiccion al Tabaco

Since 2018, HEC's  'LUCHA Tabaco' has partnered with Latinos living in 14 Northern California counties to prevent and control tobacco use their community.

Gold Country Latino Region

The project seeks to

  • increase Latino access to cessation programs
  • educate and engage Latinos in the movement toward smoke-free multi-unit housing
  • educate and engage Latinos in efforts to prohibit the sale and distribution of flavored tobacco products, and
  • bring together groups working on Latino health and well-being programs to assure a coordinated approach to tobacco prevention.

LUCHA works to reduce tobacco-related disparities in the Latino community across a 14-county region in Northern California. Specially, the program aims to increase Latino access to and awareness of cessation programs and smoke-free multi-unit housing as well as to decrease access to flavored tobacco products.  


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